Deepak Bhatt
4 min readOct 30, 2023

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5 Reasons why we need more women entrepreneurs

The last 15 years of industrial growth in India and worldwide have seen an enormous increase in the participation of women in enterprises and it is expected that in the next 15 years’ women will be able to control an even larger chunk of the business wealth by building, running or helping in enterprises.

As the world is becoming gender-equal and biases are decreasing, more and more women leaders have entered various types of industries that were earlier considered to be the domain of men. As more and more women successfully join the workforce in the fields of technology, science, math, engineering and others throughout the world, it has been ascertained that female employees can be equally impressive leaders and better in managing the business. Here are 5 reasons why more participation from women entrepreneurs can improve our economy and create a more competent, better managed and successful industry.

1. Women Are Better At Networking: It is no news that women are better at networking. They are better communicators and thus are better organizers in business. The united approach of women and their will to create better networks among themselves to create a positive effect can work as a booster in developing social as well as business causes. The clubs, social groups, NGOs and business circles created by women for women are providing assistance in promoting education, work skills and business skills among women. These groups also help in creating and sourcing prospective business opportunities for women to increase employability among them.

2. Women Are Better Investors: Women have been better savers and investors for ages, be it in a household or in an enterprise. The significance of female participation in investment process cannot be overlooked. As more and more women join the investor community, the economy is getting in a better shape. Increasing number of women now understands the power of investments and they are no more afraid to take risks with their money. The increase of women’s share in the gross invested assets signals that it is important to engage women investors in business.

3. Women Are Better Leaders: Women have always been better visionaries than men; they are better at planning, multitasking and are much better leaders as compared to men. The female vision is more efficient and yielding and takes the enterprise to a better level. Leaders need to facilitate a team, coordinate within groups and synergize a whole corporation. Thus they require better decision-making skills and they need to ensure that the interaction among the workforce is at a better level. This task is better managed by women and their warm and compassionate manner ensures they lead in a better way. Women prove to be more intelligent leaders as compared to men and they are generally heard by their superiors, subordinated and colleagues. Women also are patient in their conduct and do not give up easily.

4. Women Are Better With Technology: As the world becomes more and more technology-friendly, the dependence and intervention of technology in business have increased. Research now establishes that once they learn a technology, women are better at accessing and employing this technology to their work and enterprise. Be it mobile, business-related applications and software or hardware; women give higher importance to all these technologies and access them in a better way. By utilizing all these resources in a better manner and to a fuller effect, women increase the efficiency of their business. They also increase the involvement of applications that help in business transactions or payments and accounts. Thus in the future, it is expected that women will revise the technology and device-related policies in the offices and the powerful devices like tablets will ensure flexible and more efficient work policies in businesses.

5. Women Can Be Better Communicators To The Female Consumers: There is no doubt about the fact that women are the chief spenders in a family and otherwise. As the nuclear family systems emerge in India, women are becoming the decision-makers in the family regarding the chief spending decisions even in male-centric categories like electronics. Thus it becomes important to create a product and a communication that caters to the need of women. Also as the ratio of working women has increased, their purchasing power has also increased. Having female entrepreneurs and managers ensure that the females understand the requirements of their own gender and thus create products and services that meet the needs of the female consumers and communicate the product in a better manner to their target consumers.

The future of the business community is now dependent on the participation of women and as the participation increases, the growth will definitely be phenomenal.

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Deepak Bhatt

Group Senior Vice President, Gujarat at BW Businessworld, Ex. Head, Communication, PR & Digital Marketing IIM Ahmedabad, 🎓 Alumnus IIM Calcutta, Stanford GSB