Brian Merchant, The One Device: The Secret History of the iPhone

Deepak Bhatt
Nov 10, 2020

The iPhone has revolutionized a lot for mobile phone users ever since it was launched. A whole economy that includes cab booking apps, tools for visual dating, and sharing uploads has been created through the Smartphone over the years.

This is a great book that talks about how the iPhone was born and its evolution over the years. The book includes information on the history of the touch-screen and other Smartphone features that have made the iPhone stand out as a pioneer in the industry.

The iPhone was the idea of Apple co-founder Steve Jobs but many more people including the engineers who came up with its features remain unappreciated.

The author has connected with many engineers of the iPhone team and has also spent time in China where iPhones are produced. The author has been able to witness the facility, where many workers have committed suicide due to the crushing hours.

Although they leave out the changes that have been made post the arrival of Tim Cook and the launch of the iPad, the book is an interesting read.

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Deepak Bhatt

Group Senior Vice President, Gujarat at BW Businessworld, Ex. Head, Communication, PR & Digital Marketing IIM Ahmedabad, ๐ŸŽ“ Alumnus IIM Calcutta, Stanford GSB